Resume
EXPERIENCE
2024 - Present
Senior Marketing Specialist
2022 - 2023
Marketing Specialist
Canon Hong Kong Co. Ltd.
Hung Hom, KLN
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Formulate on/offline brand and product positioning strategies with market and channel segmentations
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Strategize social media content creation and manage platforms such as Facebook, Instagram and Youtube with statistical performance and ROI measurement
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Manage e-commerce platform and seasonal sales promotion
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Lead and implement promotion campaigns for product launch and product life-cycle sustaining
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Implement social media paid-advertising strategies
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Manage and expand medias and KOLs network
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Assisted in marketing budget management and allocation
2020 - 2022
Marketing Officer
ECT Eichi Technology Limited
Lai Chi Kok, KLN
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Formulate on/offline marketing and positioning strategies on consumer electronic and audio gadget brands
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Create contents and manage social media platforms with statistical performance and ROI measurement
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Implement digital paid-advertising and SEM on Google, Facebook, Instagram and etc.
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Manage website content and feature-oriented copywriting
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Work closely with medias and KOLs to maximize brand exposure
2019-2020
Part Time Account Assistant
SPREAD-IT
Cheung Sha Wan, KLN
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Helped coordinate in digital brand management campaigns
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Managed KOLs and Micro-Influencers for clients
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Supported organizing marketing campaigns
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Supported handling account services
2017
Public Relation Intern
MEMO Plus
Tseung Wan, NT
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Organized PR events with shopping malls and companies
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Coordinated with contractors and clients on campaign performance measurement
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Supported brand management and marketing campaigns
EDUCATION
2015-2020
Bachelor of Business Adminstration
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Majored in Human Resources Management
City University of Hong Kong
2009-2015
Diploma of Secondary Education
St. Joseph Anglo-Chinese School
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Finished HKDSE with History and Economics as electives
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Attained Level 5 in English (5* in Reading | 5** in Speaking)
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Attained Level 5 in Liberal Studies and History
LEADERSHIP
2017-2018
Council Chairman
Union Council, The 32nd CityUSU
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Monitored all societies in CityU Students' Union
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Held meetings with over 200 societies regularly
2013-2014
President
The 22nd Students' Union, SJACS
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Organized various activities for over 500 participants
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Built up network with over 150 associations
Professional Skillset
Brand Management
Social Media Management
Digital Marketing
Public Relation
Other Skills
Facebook Business Suite
Facebook AD Manager
Google Adwords
Microsoft Office
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe Lightroom
Photography
Videography
Languages
Cantonese (Native)
English (proficient)
Mandarin (proficient)